Music Personalization for the Car
CarStars™ is the world’s first personalized automobile entertainment system with celebrity voice commands in any language. Built on the Voxonic Speech platform and the Gracenote Playlist+® platform, CarStars will give drivers an entirely new entertainment experience, hearing their favorite artists guide the navigation, introduce the next song, and recommend new music.
The Technology that Powers Personalization
CarStars, winner of the Best of CNET in the CarTech category, is a collaboration between Gracenote and Voxonic
, allows drivers to customize an automobile with the voices of favorite artists in any language, and lays the foundation for a host of artist-related experiences in the future.
Gracenote MusicID Platform:
CarStars is based on Gracenote MusicID, MediaVOCS® voice recognition system, and Playlist auto-playlisting product which is used in thousands of automobiles around the world.
Gracenote MusicID, MediaVOCS and Playlist let users enjoy their music collections using voice commands, with drivers saying the artist or album name, specific genre or “more like this.” When combined with Voxonic’s embedded, speech conversion solution the in-car entertainment system is now your favorite artist speaking to you in any language.
The result is the most personalized way to enjoy, control and hear recommendations for favorite music safely while driving.
Gracenote revolutionizes music in the car with MusicID, MediaVOCS and Paylist and is taking it to the next level with Voxonic integration.
Voxonic Speech Platform:
Voxonic applies its “Voice Models” to transform the actual celebrity’s voice into any language, resulting in a global solution for auto
OEMs. This means car makers can have Musiq Soulchild speaking English in North American cars and Japanese or Chinese for
their Asian models, or Roy Ayers speaking French or German for the European market. The Voxonic solution will allow users
across the globe to select from more than 1000 languages in which they want to experience the featured artists.
With Voxonic’s transformation technology, the new system has global appeal to auto manufacturers and consumers around the world. Voxonic’s technology allows pre-converted or real-time conversion of content for delivery to end-users.
Stars That Work for You, Wherever You Are
CarStars fully integrates with the automobile’s navigation system and utilizes the GPS to provide personalized location-based
experiences and services. For example, with hip-hop artist Mims as the chosen artist, a drive down California’s Pacific Coast
Highway would trigger CarStars to recommend a playlist of Mim’s favorite “Beach Music”. Fans of the playlist could opt to listen
to the recommendations and discover new artists and songs in the process, even link to commerce stores for purchases.
Incremental Revenue
CarStars integrates recommendations that will lead to incremental revenue opportunities for both auto manufacturers and content
owners. In addition new personality packs can be purchased by end users enabling a whole new revenue stream that has the
potential to generate substantial additional revenue.
Related Video Links:
Video - CarStars on NBC Nightly News
