Gracenote's Mobile MusicID®, known as TrackID in the Walkman phone line, is built upon the industry standard for digital music identification, Gracenote MusicID®. The technology allows consumers to simply hold up their phone anywhere music is playing -- in a bar, at a party, or on the radio -- to have a clip of the music matched to Gracenote's global database of audio fingerprints and music information. Once the song is identified, Gracenote connects the user to related content for hearing, viewing, and purchase. Music fans get fast access to ring tones, full tracks, videos, and all the content that makes mobile music fun.
The judges said, "Based on innovative thinking. TrackID is the service that delivers right there, right when you need it. It's well integrated into the mobile phone, easy to use and amazingly accurate."
Along with the Music and Audio category, Sony Ericsson announced the winners for the year's best mobile content in gaming, imaging, productivity mobility, and themes and graphics.
For more information and a list of the other award winners, visit the Sony Ericsson website.
About Sony Ericsson Mobile Communications
Sony Ericsson Mobile Communications was established as a 50:50 joint venture by Sony and Ericsson in October 2001, with global corporate functions located in London. The company serves the worldwide communications market with innovative and feature-rich mobile phones, accessories and PC-cards, and it has R&D sites in Europe, Japan, China, India, and America.
About Gracenote
Gracenote is an established mobile technology leader in the global market, powering mobile music services from the world's leading handset manufacturers, including Nokia, Samsung, and Sony Ericsson. The company's Mobile MusicID is built upon the industry standard for digital music identification, Gracenote MusicID®, and is featured in hundreds of millions of mobile phones and media players. MusicID connects with the Gracenote Global Media Database, the largest database of music information with more than 80 million tracks, to identify songs from CDs, mobile phones, the Internet, and within music videos. Headquartered in Emeryville, California, Gracenote has offices in New York, Tokyo, Berlin and Seoul. For more information about Gracenote, please refer to www.gracenote.com.
